According to a study (2011) of SimpliFi users vs. non-users within the same financial institution, we found that SimpliFi users have deeper relationships, higher loan balances, and healthy deposit balances. Plus, SimpliFi users have an astonishingly lower rate of attrition. This all translates into profitable, loyal customers for our clients. Here’s how SimpliFi users in this study measured up:

• Average number of products per user: 2.79
• Average number of products a SimpliFi user has: 3.19
• Average deposit balance per user: $11,919.61
• Average deposit balance of a SimpliFi user: $11,704.01
• Average loan balance per user: $3,108.29
• Average loan balance of a SimpliFi user: $7,256.54
• Average percentage of customers who do not use SimpliFi and have closed an account in the past five years with this institution: 41%
• Percentage of customers who use SimpliFi who have closed an account in the past five years with this institution: 1%