Chief Executive Officer/Co-Founder
Bryan manages SimpliFi's strategic vision, continues to "play" with the original code/calculations, and leads the company to success for its customers, partners, and shareholders. He is a financial planning visionary, published author, and leader in the online banking industry. Bryan was Minor League Baseball's League MVP (Appalachian League) in 1993. Despite sharing the title with Manny Ramirez (1991) and Scott Rolen (1994), Bryan didn't want fame or riches and decided to follow the path of greatest resistance and became an entrepreneur. Prior to founding SimpliFi, Bryan was a financial advisor from 1996-1998. His high school mascot was the Hillwood Hilltoppers.
Chief Operations Officer
Ned directs SimpliFi's product strategy, operations and marketing assets. He provides the connective tissue between business objectives and technical requirements, thereby driving the products success and industry recognition. Ned has completed numerous Ironman and Half-Ironman competitions, and has been known to wear compression socks and bike shorts under his business outfits. He has deep online experience as the Director of Online Products at Northstar Travel Media, 2006-2009, and as a Product Manager with AOL from 2003-2006. Ned's high school mascot was the Herndon Hornets.
Chief Technology Officer
Jeff leads SimpliFi's amazing development team. He brings a wealth of financial product and online banking systems experience to the company, and is one of the best IT architects in the industry. He has the unique ability to breathe & speak geek, but has more polish than a hospital floor. Jeff is the former CTO with S1 Corp from 2005-2009, Chief Architect S1 Corp, 1996-2005 and is the founder of Manic Wave Productions (creator of great business app's in the itunes store), 2009-Current. Jeff's high school mascot was the Hill School Rams.
Vice President of Sales
Business development and sales are in Gus' blood. He brings a strong pedigree of successful business and online banking sales experience to the SimpliFi team. He has worked closely with over 100 top US based financial institutions. His laugh is contagious, but don't be fooled, when it comes to getting a deal done, he is a wolf in sheep's clothing. Gus was previously the Regional VP Sales at S1 Corp, 2007-2011, and the Director of Client Services, Financial Technologies Inc, from 2003-2006. His high school mascot was the Homer L. Ferguson Mariners.