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										A Better Way to Profile
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										Knowing a customer&apos;s next financial step drives business, but an extensive customer interview is not always feasible. What are their goals and when do they want to achieve them? Where do they have loans and credit cards and what are their interest rates? SimpliFi’s powerful personal financial planning software opens the door to new deposit and loan opportunities. No insistent interview required. <a href="videos.html"> See how it works </a> 
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										&quot;Our customers are technologically savvy and financially adept. Offering them a way to effectively plan for their financial lives through SimpliFi makes perfect sense. We’re fulfilling a real need and strengthening our customer relationships in the process.&quot;<br />
	- 									<strong>John Schulte,<br />Senior Vice President and CIO for Mercantile Bank of Michigan</strong>
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